Fragrance Journal

Why more and more people are leaving designer fragrances behind.

Why more and more people are turning away from designer fragrances: A calm assessment of why personality, quality and conscious choice are more important today than pleasing others.

Which fragrance suits me?

A signature fragrance is more than just a pleasant scent. Discover how to find a fragrance that truly suits you – personal, harmonious, and distinctive.

Why niche fragrances?

Niche fragrances stand for depth, character, and individuality. This article shows how they differ from designer fragrances – and why more and more people are consciously choosing to go off the be...

Oud – The Essence of the Orient

Oud is considered the liquid gold of perfumery. This article reveals what makes oud so unique, how it smells – and why it has been revered for centuries as the epitome of depth, luxury, and character.

The most common mistakes when buying perfume – and how to avoid them

Buying perfume is often more complex than it seems. This article shows the most common mistakes when buying perfume – and how to avoid them to find a fragrance that truly suits you.

Properly storing perfume

A perfume is a small work of art – and deserves proper care. Learn how to best store your fragrances so they retain their freshness, depth, and elegance for years to come.

Perfume myths revealed: What's really true?

Many myths persist surrounding perfumes. This article separates facts from fragrance myths – and shows what really matters when choosing, wearing, and caring for perfumes.

The art of layering: How to combine perfumes perfectly

Perfume layering is the art of combining fragrances to create something unique. Learn how to create a personal signature scent from several perfumes.