Fragrance Journal

Oud – The Essence of the Orient

Few fragrances are as revered as oud. Often described as liquid gold, it represents depth, sensuality, and mysterious elegance. Oud fascinates because it doesn't just smell – it tells stories: of w...

The most common mistakes when buying perfume – and how to avoid them

Buying a new perfume can quickly become a challenge – especially when you're surrounded by dozens of scents, opinions, and trends. To help you make the right choice next time, we'll show you the m...

Store perfume correctly – this is how your fragrance stays fresh for longer

A perfume is more than just a fragrance – it's a small work of art in a bottle. To ensure your favorite fragrance retains its intensity and elegance, it needs proper care. Here you'll learn how to...

Perfume myths revealed: What's really true?

There are countless myths and supposed insider tips circulating about perfumes. But what of this is true – and what belongs to the realm of fragrant fairy tales? We debunk the most common perfume ...

The art of layering: How to combine perfumes perfectly

Perfume layering is an art form for fragrance lovers who want more than just a single scent. It involves applying different perfumes on top of or one after the other to create a unique, personal f...