Store perfume correctly – this is how your fragrance stays fresh for longer

A perfume is more than just a fragrance – it's a small work of art in a bottle.
To ensure your favorite fragrance retains its intensity and elegance, it needs proper care. Here you'll learn how to best store your fragrances so they stay as fresh as the day you bought them.

1. Avoid light and heat

Direct sunlight and high temperatures destroy delicate fragrance molecules. Therefore, store your perfumes in a cool, dark place – ideally a drawer or a closed cupboard away from windows or heat sources.

2. Close the bottle carefully.

Oxygen is a perfume's greatest enemy. Make sure to close the bottle tightly immediately after each use to prevent air from getting in. This will keep the fragrance stable and unaltered.

3. Store fragrances upright.

Perfume bottles should always be stored upright. This keeps the liquid balanced and prevents it from entering the spray mechanism – protecting both the fragrance and the spray nozzle's technology.

4. No bathroom

Temperature and humidity fluctuate greatly in the bathroom – both of which shorten the lifespan of a perfume. It's better to store your fragrances in a dry, consistently temperature-controlled room, such as the bedroom or wardrobe.

5. Avoid extreme cold

Although it may sound tempting, the refrigerator is not a good place for perfumes. Temperatures that are too low and humidity can alter the fragrance blend, making the perfume seem dull or flat.

Conclusion

Proper storage preserves the essence of your perfume. This way, your favorite fragrance stays fresh, intense, and harmonious for longer – just as the perfumer intended.

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